Watch: How This Founder Kicked Her Diet Coke Habit–and Built a $150 Million Business

Right after 15 decades in enterprise, Hint Drinking water is nonetheless obtaining new approaches to mature. The organization, which sells unsweetened, fruit-flavored water, raised a $25 million Collection D round in August, bringing its total funding to $51.5 million and its valuation to $150 million, according to PrivCo. It also expanded its merchandise offerings–which contain deodorant and sunscreen–with a line of scented hand sanitizers. In Inc.‘s latest Real Talk streaming party, founder and CEO Kara Goldin spoke with Brit Morse, Inc. assistant editor, about the early days of the organization, how Trace has stayed scrappy in the course of the coronavirus pandemic, and her memoir, Undaunted: Overcoming Uncertainties and Doubters (HarperCollins Leadership, 2020). Look at the clips below for far more of Goldin’s tale and her tips for business people.

On why Trace acquired a headstart on automation, and how that helped preserve personnel safe during the pandemic:

On the lessons she discovered from main her company via the Fantastic Economic downturn:

On what it takes to launch a successful business in an unfamiliar marketplace:

On the inspiration for Hint’s wellness-centered merchandise–and why huge competitors soon followed suit:

On the correct (and mistaken) time to increase exterior funds:

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